ARE YOU 200 PROOF?

When you’d rather be out here, pushing it to the limit. There’s no one to impress... It’s just you and the mountain, the trail, the hill, the elements. There’s only one way back and that’s to dig deep and bust your ass.

It’s called 100% Intensity. It’s 200 Proof.

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Men's New Arrivals

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100% INTENSITY

Intensity is all about determination, focus and mental toughnes. 100% intensity is when you live for it. Nothing stops you and you prove it in everything you do. When you train in the sand...up the hill...on the mountain...some people just don't get it.

The higher the Proof...the higher the Intensity!

200 PROOF T-SHIRT

Be seen! Stand out! Kick ass!

100% Cotton, Screen Printed, Fitted T Shirt

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NO QUIT...NO FAIL!

When it comes down to it...if you quit, you fail. It doesn’t matter if you win or lose, come in second or 100th. It’s all about finishing. There’s no failure in that. No Quit...No Fail!

COMING SOON.

LET 'EM SEE U SWEAT

There’s an old saying...Never let em see you sweat. Well, we disagree! When you bust your ass up that hill, on the bike, or on that obstacle course, you’re gonna break a sweat. The higher your intensity, the higher the heat. Let 'Em See U Sweat!

COMING SOON.

COMING SOON

200 PROOF vertical front

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100% Intensity - Ladies Burnout Racerback tank

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COMING SOON

100% INTENSITY II

Now In Stock!

Men's 100% Intensity II Gray / White

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About Us

This is the kind of training we do...we love it and live it! So I wanted to create a unique brand that motivates people to train the same way.

We also know there are tons of people out there who already train this way. People who are motivated and inspired to kick ass. We created this brand to represent this lifestyle and the people who live it.

And we're no drop ship company...

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HOW WE GIVE BACK

We love dogs and all animals. Personally, I've hiked thousands of miles with my own dogs. So giving a percentage of our profits to help animal shelters in our community is important to us. We can't help them all so we encourage you to help in your community too. 

It's not always a matter of giving money, but giving much needed items and supplies. 

We do this for the animals, but we also do it for ourselves. 

We'll be posting photos and our interactions with the shelters we help so check back soon.